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The text discusses public relations strategies, highlighting examples of effective campaigns. One example is Google's Ebola Prevention Initiative during the 2014 outbreak, where the company pledged to donate $2 for every $1 contributed through its site. This effort garnered significant media attention and raised $7.5 million for the cause, enhancing Google's reputation. Additionally, the text mentions Just Eat, an online meal ordering service that allows users to add comments to their orders. A notable instance involved a sick customer requesting the delivery person to pick up medication on the way, illustrating the platform's flexibility in addressing user needs.
