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In this video tutorial, Chris Bayliss, President and CEO of the Sponsorship Collective, discusses strategies for securing sponsorships for events, whether they are large or small. Many individuals mistakenly believe that sending out a basic sponsorship package will automatically lead to funding, but this often leads to disappointment. The video aims to clarify why companies choose to sponsor events, emphasizing that their primary motivation is branding and visibility, rather than simply attaching logos to signs. Additionally, viewers are encouraged to subscribe to the channel for further insights on event sponsorship.
