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In this video, Arturo invites Joel Kaplan, CEO of Agency Lab, to discuss a customizable contract tailored for agency owners. The tutorial emphasizes the importance of understanding contract details, highlighting key elements that need to be modified. Joel shares his background, noting his success in scaling his own social media marketing agency (SMMA) to a peak of 300K per month. He introduces Agency Lab as a coaching program designed to assist SMMA owners in starting their agencies, acquiring clients, and ultimately scaling to 100K per month. Viewers are encouraged to watch the entire video to grasp the contract's essentials and improvements necessary for agency success.
