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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan to deliver your product to target customers through appropriate channels, following positioning and messaging efforts. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch, the focus is on building awareness and credibility by educating the target market, which helps in gaining an organic following for beta testing and spreading the word. At the launch stage, the aim is to drive user adoption by announcing the launch through various organic channels and supplementing it with paid advertising. Finally, in the post-launch phase, the goal is to optimize and scale the channels for continued growth.
