Clean card in a Creative Brief - Online Editor

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How to clean card in the Creative Brief

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In this tutorial, Julian Cole, a strategy trainer, demonstrates how to write a creative brief using the "Get Who to Buy" formula, emphasizing the importance of brevity. The creative brief consists of four key components: the "Get" (consumer target), the "Who" (consumer problem), the "Two" (consumer goal), and the "Buy" (single-minded proposition). Cole applies this formula to Hinge, a dating app. The key message of Hinge's campaign is about encouraging users to find meaningful relationships, stating they want users to meet someone great, implying that once they do, users won't need the app anymore. Hinge targets young millennials in urban areas, addressing their struggles with dating.

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What are some common mistakes to avoid when writing a creative brief?

The 9 Biggest Mistakes Marketers Make in the Creative Brief: How to Avoid Them What is a brief? Mistake #1: Not writing a brief. Mistake #2: Not spending enough time on the brief. Mistake #3: Not reducing your brief to a single-minded proposition (SMP) Mistake #4: Not writing the brief for both of its intended audiences.

What is the most important part of a brief?

Although most lawyers believe that the argument section fulfills that role, many legal writing experts disagree, maintaining instead that the statement of facts is the most important part of a brief.

What should be included in a brief?

Elements in a brief An overview of the objectives and background for the campaign. A brief brand statement. Challenges that the agency plans to resolve with the campaign. Demographics about the target audience. Primary competitors of the company. Brief message that explains market positioning and the brands values.

What are the contents of a brief?

A good brief should give writers everything they need to understand the following: The target audience and buyer persona. The brand messaging, tone, and voice. Where the content fits in the marketing funnel.

What should be included in a creative brief?

Essential elements of a creative brief Title and description. Goals and objectives. Audience. Messaging and tone. Assets and deliverables. Stakeholders. Budget. Timeline.

What comprises a brief?

While opinions may vary, four elements that are essential to any useful brief are the following: (a) Facts (name of the case and its parties, what happened factually and procedurally, and the judgment) (b) Issues (what is in dispute) (c) Holding (the applied rule of law) (d) Rationale (reasons for the holding)

What is the most important thing you focus on when writing a creative brief?

Explain your objectives This is probably the most important part of the brief, so think through your strategy and objectives before getting the project underway.

What do you include in a brief?

Your project brief should only include your project objectives, timeline and schedule, target audience, and project scope. Think of your project brief as a shorter document that high-level project stakeholders can read and project team members can check back on frequently.

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