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In this tutorial, Matt introduces a resource designed to help freelancers improve their project proposals. He highlights the common challenge freelancers face when their proposals go unanswered or result in lost opportunities, despite significant effort spent communicating with clients. The effectiveness of a proposal is crucial at this stage, as it influences a client's decision to hire. Matt notes that many freelancers struggle with crafting compelling proposals, often using templates that fail to highlight project goals, present only one option, and include unnecessary legal jargon. He emphasizes the need for proposals to effectively communicate rather than merely serve as contracts.
