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In this lesson, the importance of writing an effective business letter is emphasized. A well-crafted letter creates a positive impression and clearly communicates the intended message, while a poorly designed letter can confuse or be ignored. First impressions matter, so it’s essential to present a professional appearance through the letter's layout. Ensure that your company uses appropriate stationery with a letterhead; if not, you will need to create an inside address block. The structure of the letter should include adequate spacing and balanced margins, typically between one inch and one and a half inches wide, along with a legible type style and size for easy reading.