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To guarantee a million dollars in sales for your salon or medical facility next year, gift certificates can play a crucial role. They ensure customer return for redemption, securing that level of sales—whether it’s $10,000, $100,000, or $1 million. Despite their potential, many in the industry face frustrations with gift certificates due to common mistakes. A major error is misunderstanding the financial aspect: a gift certificate does not represent your money until it is redeemed for a service. Therefore, the actual revenue is only realized when customers use the gift certificates, highlighting the importance of proper management in leveraging this sales tool effectively.
