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A social media policy is an internal document that helps companies manage employee interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms grow in importance for sharing information and building brand identity, they also pose risks; insensitive posts can damage a company's reputation. This video discusses the purpose of social media policies and what a robust policy should include. The narrator, representing eFORMS—a comprehensive document database—encourages viewers to watch until the end for a customizable social media policy link. The video will also clarify the differences between social media policies and social media strategies.