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The text discusses examples of public relations (PR) strategies and effective campaigns. It highlights Google's Ebola Prevention Initiative during the 2014 outbreak, where the company pledged to donate $2 for every $1 donated through its platform, ultimately raising $7.5 million and enhancing its reputation. Additionally, it mentions how the online meal ordering service Just Eat allows users to leave comments on their orders, illustrating a customer's request for the delivery person to pick up medication while en route. These examples showcase how PR efforts can engage communities and address social issues.