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Stephen Houraghan from BrandMasterAcademy.com discusses Brand Strategy 101, focusing on essential elements, deliverables, and processes that drive successful brands. He emphasizes that branding is not just about visuals like logos and colors but about shaping audience perceptions to enhance a business's appeal. Effective brand strategies necessitate a robust brand strategy framework. Houraghan notes that the era when a simple logo and website sufficed is over; modern audiences seek a human connection with brands. If a brand fails to foster this connection, consumers will turn to alternatives. The tutorial aims to guide viewers in creating strategies that resonate with audiences using the outlined framework.
