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In this tutorial, the speaker emphasizes the importance of organizing a startup through a business model, which outlines how a company creates value while delivering products or services to customers. Traditionally, companies were organized by functional departments such as sales or engineering. However, the speaker advocates for a new approach that uses a diagram with nine boxes to represent the various components of a business. This method allows for a comprehensive view of all the parts of a company, regardless of its size, from large corporations to small startups. The tutorial aims to redefine how entrepreneurs think about structuring their businesses.
