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In this video, Matt provides guidance on writing a cleaning contract or proposal. He emphasizes four essential components to include in a cleaning proposal to increase deal closures while minimizing effort. While this overview applies to most proposals, he notes that more complex requests for proposals from larger clients will require additional resources. The video focuses on creating a standard proposal to enhance your competitiveness. Additionally, viewers are encouraged to implement an effective system for storing customer and prospect information, and he suggests watching another video on leveraging artificial intelligence for business improvement.