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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for bringing a product to target customers via the appropriate channels, following product positioning and messaging. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market to create an organic following for beta testing and word-of-mouth promotion. In the launch phase, the aim is to drive user adoption through announcements on organic channels and paid advertising. Finally, in the post-launch stage, the goal is to optimize and scale the marketing channels.
