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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a personal template employed in their six-figure freelancing business. Viewers can download the Word template via a link in the description. The tutorial covers key aspects: crafting an effective proposal, essential components of a proposal, and the process of sending it for approval. While using an existing template is recommended for ease, the video provides a step-by-step guide for creating a proposal from the ground up, starting with gathering a clear client brief through targeted questions. These include inquiries about the client's business, target market, desired actions from website visitors, competitive advantages, customer value, and current lead generation methods.