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In this tutorial, Chelsea from Event Planning Com discusses how to write a proposal for event planning. She emphasizes that the first step in booking a client is to have a one-on-one conversation. It's important to schedule an hour to gather essential logistical details about the event, such as the type, date, number of attendees, venue status, and target demographic. Additionally, the consultation should explore the creative aspects, including theme, colors, and preferences for food and music. Chelsea advises taking detailed notes during this initial meeting to effectively inform the proposal.