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Email marketing is alive and essential for businesses, despite the rise of other channels like YouTube and social media. Alex, a copywriting expert, emphasizes its effectiveness by highlighting that 92% of adults in the U.S. use email, with 61% checking their emails daily. He introduces four profitable email templates for copywriters to utilize. The tutorial aims to provide valuable, current copywriting tips and trends, encouraging viewers to subscribe for future insights. Alex reassures that email remains a personal and impactful communication method, crucial for enhancing business visibility.