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[Music] you get very little of your customers time these days so whenever you have their attention i think you should be marketing to them it doesnt have to be overt but if youve secured their attention make sure you get some extra value out of that interaction for instance heres an invoice from one of my suppliers theres nothing on here that sells to me a missed opportunity i cant afford to miss out on an opportunity like that so our invoices go out with some sort of promotional message frameyourmate.com on this one and so should yours what about your waiting callers you have their attention at what is virtually point of sale so make sure you tell them something of interest and value while they wait using messages on hold and if you communicate via email with clients add a ps that subtly pushes one facet of your business because people read pss you can also adopt this strategy when it comes to marketing to your staff we print a newsletter every week and display it in the toilets