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In today's competitive market, businesses must capitalize on the limited time they have with customers. Every interaction is an opportunity for marketing, even in mundane situations like invoices. Instead of sending plain invoices, include promotional messages to engage customers. Similarly, utilize "messages on hold" for callers to share interesting information while they wait. In email communications, add a subtle promotional postscript (PS) to catch attention, as people often read these. This marketing approach can also extend to internal communications; for example, printing a weekly newsletter for staff to display in toilets can effectively convey key messages.
