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In this video, Matt explains how to create an effective cleaning contract, also referred to as a "Kick-Ass proposal." He highlights four key elements to include in your proposal to increase the chances of closing deals efficiently. While he covers standard proposals applicable to most cleaning services, he notes that more complex requests for proposals for larger clients may require additional resources. The video emphasizes the importance of having a good system for storing customer and prospect information and encourages viewers to check out related content on utilizing artificial intelligence for business improvement. Matt also prompts viewers to like and subscribe for more tips.