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The speaker shares their experience using gift cards to secure significant cleaning jobs. They note that while some competitors disliked their promotion strategy, others imitated it. Gift cards serve not only as effective promotional tools but also help establish connections with realtors, retailers, interior designers, contractors, and property managers who may refer clients to their cleaning service. The speaker mentions sending gift cards as part of sales letters to affluent neighborhoods, emphasizing that recipients are likely to keep the gift card even if they discard the letter. Additionally, they apply the same strategy for commercial prospects, though the gift card value may differ.