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In this video by Stephen Hourgahn at BrandMasterAcademy.com, viewers learn about brand assets and how to design them using top examples. Brand assets are crucial for brand building, serving as distinct visual, verbal, or audible cues that help consumers recognize a brand and its associated experiences. Examples include Nike's swoosh, Netflix's jingle, Apple's logo, and Coca-Cola's contour bottle. These assets create immediate associations with the brand and reinforce its uniqueness, functioning as consistent marketing tools even when the audience is not actively engaged. The tutorial emphasizes the importance of leveraging these tools to deeply implant a brand in the minds of ideal consumers.
