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good good well good afternoon this panel kind of is a continuation of the discussion that was started in salon a earlier in the in the prior 45 minutes which had to do with delivering content in a multi-device world and dealing with the technical challenges and solutions so youll see at least one familiar face on the panel but what were gonna focus on here is how to succeed with OTT in terms of tackling the business strategy how to how to you know make the R and the ROI work for OTT businesses and theres a whole flavor of them before I get to having our panelists introduce themselves I just want to kind of say a few things about OTT I think if we asked everyone here wed probably all have varying definitions on what Oh TT actually means and usually that relates to how long youve been in the industry as well because the original definition of OTT - kind of how its used in many different ways in 2016 can be confusing so Im just gonna put out there the way we think about it at Brig