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- Think that getting a trademark registered is the first step in having a successful business? Well, think again. Stick around 'cause I'm gonna tell you three reasons that you should not bother with trademark registration. (upbeat music) Hi everyone, I'm Attorney Aiden Durham with 180 Law Co. in Colorado and you're watching All Up In Yo Business. Before we get into my three reasons that you shouldn't worry about a trademark, don't forget to like, subscribe and share and check the description for links to additional information and resources, including my free downloadable introductions to trademarks guide where you'll learn even more about the do's and don'ts of trademarks. All right, so reason number one that maybe you shouldn't worry about a trademark registration for your business is if you aren't committed, 100% committed to that trademark. Whether it's your business name, or your logo, or a slogan, tagline, whatever it is, if you're not 100% committed to that exact trademark, if...