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In this video tutorial, the speaker discusses key terms in software as a service (SaaS) such as AR, MRR, LTV, and CAC. They also explain the difference between gross versus net MRR, customer churn versus MR churn, as well as expansion, contraction, and reactivation MRR. The video further covers churn rates, revenue churn, and net revenue churn. Additionally, the speaker discusses negative churn rate and its benefits, as well as estimating lifetime value and cost of acquisition. This video aims to help new employees and viewers understand the language of SaaS more effectively.
