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Many book marketing packages include a press release for the book launch, containing a headline, a quote, and book details. But are press releases actually useful for authors? If you're considering press releases for your book launch and marketing, this video is for you. Press releases were popular in the 1990s for gaining media attention, but are they still relevant today for authors? Watch this video by Julie the Book Broad from Book Launchers to learn more about the effectiveness of press releases in book marketing.