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in todays video learn what kind of typefaces that you should be using for your labor type and how to match certain styles of logo to the correct type choice so todays video is slightly subjective but a lot of the content is based around psychological research studies and psychology within design and graphic design so here we have the first logo design that were going to take a look at and when choosing fonts its important to really deconstruct the logo itself and understand what the style is trying to communicate so with this example here I can see straight lines are used and theyre quite thick actually as well this indicates a sense of strength and a robust nature its quite a static and firm design that is also pretty simplistic in nature adding a sense of superiority and cleanliness the logo mark here is independent and strong and also minimal so the typeface needs to reflect just that there will be many different typefaces that will do the job here but my pick for this demons