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word mark lettermark brandmark pictorial emblem these are all types of logo designs but when do we know when to use which of these types todays video will help you better understand each style of logo and when to use them on your projects the first type of logo were going to talk about today is the lettermark or some might say the monogram logo these logos are comprised of just texts but they do use the initials of a company or brand the main reason for this kind of logo is where a brand name is too long to be well brandable and so the name is abbreviated into single letters for example the national aeronautics and space administration or as we commonly know nasa now if you have a client who has an extra long brand name and as a designer you think is not going to work as a logo then you might try suggesting a monogram logo but they are often tricky to work with because you need to find a way to make a handful of letters become iconic and to stand out fr
