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The video tutorial discusses different types of logo designs, including word mark, lettermark, brandmark, and pictorial emblem. It explains that lettermark logos are made of just text, usually using the initials of a company with long names. For example, NASA stands for National Aeronautics and Space Administration. Lettermark logos are recommended for brands with long names that are hard to brand. Designers need to find ways to make a handful of letters iconic and stand out in a monogram logo.
