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This tutorial discusses different types of logo designs, including word marks, letter marks, brand marks, and pictorial emblems. The focus is on understanding when to use each type for a project. The first type explored is the lettermark, or monogram logo, which consists of text with initials of the company or brand. Lettermarks are used when a brand name is too long to be easily recognizable. Examples include NASA for the National Aeronautics and Space Administration. Monogram logos can be challenging to create as you need to make a few letters iconic and stand out.
