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- Hey everybody, Adam Arkfeld with ParaCore, and in todays video Im gonna talk to you about the difference between a Facebook objective and a Facebook ad format. Within the ads manager, these two components of Facebook advertising are intermingled with each other and can get a little bit confusing as to which is which, and how theyre used, and where theyre used, and everything else. So Im gonna talk to you about how theyre different, how to choose each one, and how they also cross and overlap into each other. Alright, so again, we are talking about Facebook objectives, campaign objectives, and then Facebook ad formats. Now whats really important to realize is that these two things are mutually exclusive from each other. So what that means is that a campaign objective can have multiple ad formats, and those exact same ad formats can be in a different objective. But there are some times when one objective may not have a certain ad format. So if Ive already lost you, thats exact