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Adam Arkfeld from ParaCore discusses the difference between Facebook objectives and Facebook ad formats in this tutorial. He explains that within the ads manager, these two components can be confusing as to how they're used and where they're used. Campaign objectives and ad formats are mutually exclusive, meaning a campaign objective can have multiple ad formats, and those same ad formats can be in a different objective. However, there are times when one objective may not have a certain ad format. The video provides clarity on how to choose each one and how they overlap.
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