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Morris Turek, a trademark attorney, addresses the common question of whether a trademark can be transferred. The answer is yes; this process is called a trademark assignment, which involves transferring ownership from one person or entity to another. For the assignment to be valid, it must include the associated goodwill, or public recognition, of the trademark. If not, the transfer may be deemed an assignment in gross, risking the loss of trademark rights. While a trademark assignment doesn't legally require a written document, it is advisable to create one to prevent future ownership disputes.