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Emily Probst from Modern Machine Shop discusses how to write and submit a press release. She outlines key steps to create an effective press release. First, identify the subject, which could involve new products, technologies, events, mergers, or management changes. A press release serves as a communication tool to inform the industry about significant happenings in your business. Second, maintain conciseness, as editors receive numerous submissions weekly and must process them quickly. Probst emphasizes that well-crafted press releases can lead to larger stories and encourage businesses to share important updates to garner industry attention.