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In this tutorial, Demi Outlet, founder of Le Strategies, discusses technical proposal writing for B2B sales. Technical proposal writing focuses on detailing the technical aspects of a solution offered to potential clients, without necessarily being overly technical in a technological sense. It's essential to describe the offering clearly, as readers may not be familiar with specialized terms and are relying on your expertise. The key to creating effective technical content is to be informative yet accessible, avoiding excessive detail that could alienate the audience. A crucial first step is accurately scoping the project, which sets the foundation for the proposal.