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In this video tutorial from Business School 101, the concept of strategic alliances is explored. Strategic alliances are defined as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The trend of forming strategic alliances has significantly increased in recent decades as firms seek to enhance their strengths or address weaknesses. The video aims to answer key questions about the nature of strategic alliances, reasons for their formation, the major types, and notable real-world examples. Specific instances are highlighted, such as Starbucks within Target and Louis Vuitton showcasing BMW models, illustrating collaborative marketing strategies.