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In this video, Adam from Roof Strategist discusses overcoming a common sales objection: homeowners wanting to compare prices before making a decision. He highlights an example from Julio, who used the roof sales accelerator marketing pack. Julio faced an objection from a homeowner, John, who thanked him for his persistence but stated he had accepted another contractor's bid. Julio replied, requesting the chance to provide his quote, expressing that they had a productive conversation. Adam emphasizes the importance of addressing such objections effectively to improve sales outcomes.