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In this video, the speaker discusses their effective proposal system, which has helped them secure projects ranging from $2,000 to $20,000. They emphasize the simplicity and time efficiency of their approach compared to traditional lengthy proposals that many web designers use. The speaker critiques these extensive proposals, claiming they often overwhelm clients with excessive information, leading to delays and concerns. Instead, they advocate for a more streamlined proposal process that aligns with a well-conducted sales call, ensuring that clients feel confident and clear about the project at the proposal stage.