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The partnership strategy involves identifying experts in various verticals who understand how to effectively apply the technology to enhance customer experiences. The speaker, Cossack CEO of Exercise Interactive and a graduate of the Mars incubator, shares insights on partnerships and negotiations. Exercise Interactive specializes in sensor technology for touchless 3D and gesture control, which they license to manufacturers for integration into their products. This approach eliminates the need for a proprietary product, placing significant emphasis on building and maintaining strong partnerships to succeed in the market. The discussion emphasizes the importance of strategic partnerships in the company's business model.