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The tutorial clarifies the concepts of intellectual property ownership and licensing in agreements. Ownership, often termed as "work for hire," means that when you assign ownership of intellectual property, you transfer all rights and control to the other party, effectively relinquishing your own rights. To ensure this transfer is clear, it’s important to include specific language in agreements. On the other hand, licensing involves granting permission to use the intellectual property without giving up ownership, allowing the creator to retain control while permitting another party to utilize the work under agreed terms. Understanding the distinction between these two concepts is crucial in contractual agreements.