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In this video, Michael discusses the importance of maintenance agreements for in-home service businesses, emphasizing the critical role they play in ensuring cash flow. He highlights that cash flow is vital for supporting employees and customers. Maintenance agreements significantly enhance a company's cash position compared to other offerings. Michael points out that many service companies either do not offer these agreements or are skeptical about their value, often citing reasons such as them being a loss leader or the lack of time to fulfill agreements during busy seasons. He expresses his astonishment at this perspective and stresses the necessity of these agreements for business success.
