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In this video, the focus is on the individual franchise agreement, which is straightforward to understand. The speaker explains that this agreement involves a franchisor, such as a well-known brand, forming a contract with a single franchisee. This agreement permits the franchisee to operate one specific location using the franchisor's trademark and products. An example is provided by a student who operates an Italian ice franchise, highlighting that the franchisor has authorized him to run only one location. The franchisor can, however, establish additional agreements with other franchisees for different locations.