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A booking confirmation email is sent to users after they book a flight, hotel, or appointment, providing essential information about their booking in one place. These emails are important for building customer loyalty, as they demonstrate care even after a purchase. They typically have high open rates and click-through rates, performing better than promotional emails, which positively impacts the brand's reputation. Additionally, marketing automation can simplify the process, allowing businesses to automate the sending of these confirmations, enabling them to focus on broader marketing strategies while reassuring users about their bookings.