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Writing engineering proposals is challenging, as engineers typically aren't trained in proposal writing during their education, focusing instead on technical calculations. For many consulting engineers, mastering proposal development is essential for career advancement. In this video tutorial, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He introduces a key internal question—referred to as the "million dollar question"—that engineers should consider when crafting proposals to enhance their chances of winning contracts. This advice can significantly impact the success of proposal submissions.