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[Music] when we spoke last week come up with great line something I try make sure I repeat it you describe text as the final frontier a survey research so Id love to hear a little bit more about that both from what the septics is already providing in this space but also where you see the whole topic of text going you know I mean its its surveys have included comments for as long as I can remember and you know back in the day those would all be transcribed and typed and we would hand code them into topics now technology enables that to happen more quickly but heres the thing whenever I meet with a leadership team theyre very interested in the survey data the results the analysis but I there are so many CEOs who will say to me Sarah I read every single comment I sat down with a book of ten thousand twenty thousand however many comments their work and I read every single one of them and I think to myself okay thats nice it shows youre interested but I dont know what you took away