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In this video tutorial, Simon from The Contract Company discusses the key clause that every distributor should seek in a distribution agreement: exclusivity. He explains that exclusivity ensures that the distributor is the sole entity allowed to market and sell the supplier's goods in a specified region. This arrangement protects the distributor's investment of time and resources in promoting the brand. By securing exclusive rights, the distributor can operate without competition from other distributors or even the supplier. Simon emphasizes the importance of this clause for distributors to effectively capitalize on market opportunities.