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In this tutorial, the speaker addresses a common issue for copywriters: sending landing pages instead of concise emails when reaching out to customers. The speaker provides an analysis of a poorly formatted email, highlighting issues such as strange font choices and excessive length. The email opens with an awkward greeting and lengthy text that the speaker believes is overwhelming for readers. The speaker suggests that the ideal approach should utilize default fonts to maintain clarity and focus, emphasizing the need for brevity in cold emails to better engage recipients. This discussion aims to help improve the effectiveness of email communication for copywriters.
