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In this tutorial from Consulting Business School, the focus is on crafting high-quality client proposals and presentations, a key skill for success in consulting. The speaker emphasizes the importance of writing winning proposals, explaining that depending on one's experience and client relationships, some consultants may find they have non-competitive scenarios where clients directly ask for help. However, for larger projects, it's common for companies to go to tender, requiring multiple consulting firms to submit proposals. Thus, mastering proposal writing is essential for securing work, regardless of one's experience level in the consulting industry.