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The tutorial discusses how to write a compelling non-fiction book proposal that can secure a publishing deal. Viewers are provided with a downloadable template used by Pearson for the presenter’s first book deal. The presenter emphasizes the importance of answering 11 specific questions in the template, which was crucial for their submission to Pearson in 2009. They recount the moment they received the acceptance call from Pearson, reflecting on how it was a transformative experience that changed their life. Recommendations for downloading the template are shared in the comments for interested viewers.