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Many book marketing packages include press releases for book launches, which typically feature a headline, quote, and key details about the book. While they appear beneficial for gaining media attention, their actual utility for authors is in question. This video, presented by Julie the Book Broad from Book Launchers, aims to clarify the relevance of press releases in book marketing. Book Launchers is a professional self-publishing team dedicated to helping authors write, publish, and promote their nonfiction books effectively to enhance their impact, build their brand, and generate revenue while retaining all rights and royalties. Press releases were once crucial for engaging media, particularly in the 1990s.