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In this tutorial, Emily Probst discusses how to effectively write and submit a press release. She emphasizes that it's a straightforward process that involves following a few steps. First, determine the topic of your press release, which could include new products, technologies, events, mergers, or changes in management. A press release serves as a communication tool to inform others about significant happenings in your business and the manufacturing industry. Emily highlights the potential for press releases to evolve into larger stories and stresses the importance of being concise, as she receives numerous press releases weekly, making clarity essential for effective communication.