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how can you create a subject line that will get you consistently over seventy percent open weight for your codemay [Music] here is our secret recipe okay so if you have watched our previous video you are right now a masters of email vulnerability that means that your emails right now are landing in a primary inbox and not in spam and if you havent check it out it will do do well for your open rates unfortunately you only did half the work the second part of your job is to get your prospect to open your email but remember when you are sending a cold email your prospect will see three things right away number one is your first and last name number two will be your subject line and number three youll be the first line of your email and those three things will determine if your email is open today we are focusing on subject line okay so first piece of advice for your subject line do not make it look like a newsletter subject line dont do that and keep it short because if you dont do t