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In this video tutorial, we discuss press releases and how to create the perfect one that gets attention. The speaker offers a cheat sheet with tips on what to do and what not to do when creating a press release. Many brand owners struggle with prioritizing information and keeping it concise. The tutorial aims to help those who are not natural writers or familiar with the rules of press releases. It covers how to do it effectively and what to avoid. Press releases are essential for brand communication and getting noticed.